Ch. 4 - The Marketing Environment

                  Most of the employ that work on the Red Bull every time a client call  they try to build a relationship with the customer. Telling them that Red Bull is not only just a drink is  a lifestyle. They sell more product every time a big event is about to happen BASE jumpers, Formula 1 teams, windsurfers, pro-snowboarders and motocross champs. 

Red Bull always focus on what people love the most and help enable those activities for example extreme sports.  The brand has long been heavily invested in extreme sports, helping to fund the events themselves, then later funding teams for major events such as ESPN’s X-Games.  Red Bull has even been a sponsor in NASCAR for several years.

These sponsorships communicate to its customers that Red Bull loves these events as much as they do.  Which gives its customers another reason to love the brand itself.

During all this event Red Bull always give away Gift card to buy anything that they want online any accessory or drinks is always a $10 even a $100