Ch. 4 - The Marketing Environment

                  Most of the employ that work on the Red Bull every time a client call  they try to build a relationship with the customer. Telling them that Red Bull is not only just a drink is  a lifestyle. They sell more product every time a big event is about to happen BASE jumpers, Formula 1 teams, windsurfers, pro-snowboarders and motocross champs. 

Red Bull always focus on what people love the most and help enable those activities for example extreme sports.  The brand has long been heavily invested in extreme sports, helping to fund the events themselves, then later funding teams for major events such as ESPN’s X-Games.  Red Bull has even been a sponsor in NASCAR for several years.

These sponsorships communicate to its customers that Red Bull loves these events as much as they do.  Which gives its customers another reason to love the brand itself.

During all this event Red Bull always give away Gift card to buy anything that they want online any accessory or drinks is always a $10 even a $100

 

                                      Ch. 18- Social Media and Marketing



                             At this point Red Bull has one of the most active Facebook page on the list 44,991,658 people that follow the page. Red Bull also has a great array of apps, including Red Bull TV, and events page, links to careers with the company, and an app that give detail of all its athletes including links to their official social media accounts.



Red Bull is certainly better at responding to users on Twitter that on Facebook, for the simple fact that their is to many people asking question and from different country. It still replies to between 10 and 40 tweets per day.


 The company continued their unconventional marketing by focusing on sports -  particularly those that have a great deal of fan energy such as soccer, formula one racing, and extreme sports. By the end of 2012 the energy drink company had sold over 6 billion dollars.

When Austrian skydiver Felix Baumgartner took the leap out of the ballon capsule that brought him over 23 miles above the earth's surface, he broke world records for the highest jump from a platform highest manned balloon flight, fastest vertical velocity, and the longest distance free-fall. A record was also broken for the most concurrent live steam view on youtube; eight million. Red

A photo that Red Bull posted of Baumgartner’s safe landing was shared over 30,000 times within 40 minutes, and generated over 215,000 likes in the same period. Even after the event, a recent video made up of POV videos received over four million views within a week.

 Each and every time Red Bull do an even their sale blow up until the next event.

       

                      Ch. 2 - Strategic Planning for Competitive Advantage 


                                  As we all may know Red Bull been in the market for a long time. In 1976 the first drink was created and was successful. It was sold in Southeast Asia, China and 165 other countries   Red bull knew that it was going to have a huge impact in the market. 
                     

                      The way the logo was create was because Red Bull was associated with  Muay Thai (Thai kick boxing).  For every kick boxing fight  there was Red Bull  promoting them self and part of it every fighter that was fighting that day was drinking Red Bull.

                        

                     Red Bull knew that they have to do something different something that would make them bigger and make them stand out. 

 In 1987 The company  decide to modified the ingredients to suit tastes of Westerners. Giving the fans something new something suit. Not only the entire recipe was change but the way it look change. They where not going to be associate with Muay thai Kick Boxing anymore. they decide to open up them self with new adventure. 

                          After so long Red Bull came out with some new ideas. The promotion team was working on a lot of different event something huge. One of the first even was Paper wing, (for the longest flying paper airplane) the Red Bull tricycle race.  Red bull Th3tyle, (Dj competition), Titan of Mavericks, (surfing) Snow Bound Aries and more. Ones of the biggest even that more people attend is the Red Bull Flugtag In 2012 more that 220,000 attending that day just to see the competition.

                                 


                                                                       Red Bull



                      The famous Red Bull engage in global marketing. Their market energy drinks 167 countries. I am concentrating on the Energy drink. The energy drink is sold on all 167 countries around the world. Red Bull is considering the number 1 on the market at this moment.