Ch. 16 - Advertising, Public Relations and Sales Promotion

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One of the media types Red Bull uses to advertise is the internet. They give advertisements on YouTube by posting video about their product. In my own personal opinion every time use YouTube I always search about Djing and skydiving.  Red Bull has advertisements on skydiving and djing. PlayStation home Red Bull developed its own in-game island, specifically advertising its energy drinks and Red Bull Air race events. Red Bull also has a few apps, which are RedBull.com, Red Bull TV, The Red Bulletin, RBMA Radio, Red Bull ifunk, Wings for life- Selfie Run and more. In 2010 Red Bull company enlisted Adrian Newey to design a prototype racing car, the Red Bull X2010 for the videogame Gran Turismo 5 one of the biggest game in history the first time I play this game was on play station 1 and I was like 6 years old and until this day I still play it.

Ch. 14 - Marketing Channels and Retailing 



Red Bull is a company that sells their products using retailer channel and local store like Bodega, super market Bjs , and Costco. They also use Amazon for the people who love to shop online.  Yesterday i was in 3 bodega around my neighborhood and i ask them how do they buy the energy drink for the store. The first one told me that they always go to Bjs to get the energy drink specially Red Bull. Another store told me that they make a oder on the Red Bull page and they bring it the next day. Another store told me that they just go to Costco and buy drinks. It prove everybody that Red Bull just don't deliver energy drinks to Local store like Bodega , Super Market but it also deliver to store that people but a lot.

Ch. 6 - Consumer Decision Making 

Watch:  The Merchants of Cool-PBS-Frontline

                   A lot of people give good comment on The Red Bull energy drinks and also bad comments. Some on them said they don’t like it because is to salty some of them said they don’t like it because every time they try it their stomach hurt. I notice something while I was checking every social media that they have. Red Bull has a 4.6 on good rating. Some of the comments I read was ‘’Red Bull keeps me going all day! I drink a red bull then a bottle of water then another red bull all day long. People would even buy more than 2 cans of Red Bull energy drink. Out of all energy drink in the market Red Bull continues to dominate as the energy drink leader. If somebody would try to buy a energy drink am sure it would be Red Bull because any other energy drink as a lot of caffeine. Red Bull don’t have that many. Red Bull is the typed of company thank thinks differently than other company. In a way that they don’t pay money to any artist other people to promote them. What they do they make events all around the world. They been doing this for so long that now Red Bull is more famous for the events than anything else.

                                     Ch. 5 - Developing a Global Vision 

                              Watch: Is Walmart Good For America-PBS

Red Bull Transportation to more than 165 countries around the world. As soon as the Red Bull cans have been filled, they’re transported from Austria and Switzerland more than 165 countries Worldwide. A can is easy transport because of its form and low weight.  At of the end of 2015, Red Bull employed 10,997 people working in 169 countries. In 2014 they had 10,410 employees in 167 countries. At this moment right now Red Bull has 3 headquarters and they are all located in Austria  Fuschl am See, Salzburg, Austria. Red Bull wins the popularity contest. On top of being the most widely sold energy drink in the world, it’s been around as long as I have, which may not make it Coca-Cola, but it’s nothing to sneeze at. It also has a nutrition label and is therefore taxed like any other soda. For every country that Red Bull deliver. Red Bull use different strategy to catch people attention and it depends on their country. They do event on Nevada they use Snowboarding and more in each country they always change their strategies.