Ch. 12-Services and Nonprofit Organization Marketing



   
     Red Bull  recently have come up with this new idea. They could be in touch with every fan of the company and that want to see what new competition is going own around the world. This is services and nonprofit because the new app that they just took out (Red Bull TV) on my experience now a days if you take out a app it cost a lot of money because you have to build it exactly how apple or androy or any phone wants it. The more people that download a app the more money the company is paying. Yep thats right if anybody is paying $100 a month for a app and 1,000 people  recently download a app best to buelive that money that you paying $100 is going to go up. At the same time is another way for them to check how many people are following them and how many would be more interesting in joining a competition in a future. 

11- Developing and Managing products

        Red bull usuallly don't create a different drink but last year March 5 ,2015 they decide to drop some new flavor into the market. From my own experience it still have a lil similarity on the out side look but the taste is different it has a different favor. Red bull desire just to act flavor but the energy drink is still the same just like the old model.

http://energydrink-us.redbull.com/red-bull-yellow-edition?medium=tsa&gclid=CjwKEAjwjca5BRCAyaPGi6_h8m8SJADryPLh0DtiOD2RKkOJ87vhzs3fpbh4D8aSTUdfkm_CZR8Y_hoCIwvw_wcB&gclsrc=aw.ds

Ch. 8 - Segmenting and Targeting Markets

                 Red Bull usually target people that most of the time play sports. If you see Red Bull on tv best to bulieve that they are doing a sport like , swimming , foot ball or event more. Red bull has gone big during the past years. Red bull always prepare Big competition around the world. Anybody that play sport and are interesting on doing big things in future would know that Red bull is the goals. Now a days red bull is also making deal with nasca race so they could be sponser.

Ch. 15- Marketing Communications






Communication plays a large part for marketing for Red Bull. Red bull uses different channels of communication including a verbal and visual to advertise. Poster and different commercial most of the time explaining a message and demonstration a message while promoting using picture and videos. It also make a costumer want to remember red bull for what they also do like commercial.

                        Ch. 10 - Product Concepts 

     

               Red Bull recently just change the way the energy drinks taste and looks recently this year. Same Wings - Different taste. If You crave the taste of tangerine, the Red Bull Orange edition is the one, sweet cranberry, blueberry, tropical fruits. They have now available in every store. Honestly i been too different store and for what the owner have told me its doing really good.

Ch. 17 - Personal Selling and Sales Management






                          Red Bull use little sale management due to the fact that Red Bull brand has a name already build a name for itself. Red Bull make a lot of important event that if you see the logo you know is already Red Bull. Dj events bicycle race they also build a soccer stadium  is call the Red Bull  Arena. In 2015 Red Bull sold more than 5.9 Billion cans. Red Bull honestly don't need no event promotion because they have so much people looking at their event that event if they  have new drink in the market it would go big on social media and more. 

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Ch. 16 - Advertising, Public Relations and Sales Promotion

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One of the media types Red Bull uses to advertise is the internet. They give advertisements on YouTube by posting video about their product. In my own personal opinion every time use YouTube I always search about Djing and skydiving.  Red Bull has advertisements on skydiving and djing. PlayStation home Red Bull developed its own in-game island, specifically advertising its energy drinks and Red Bull Air race events. Red Bull also has a few apps, which are RedBull.com, Red Bull TV, The Red Bulletin, RBMA Radio, Red Bull ifunk, Wings for life- Selfie Run and more. In 2010 Red Bull company enlisted Adrian Newey to design a prototype racing car, the Red Bull X2010 for the videogame Gran Turismo 5 one of the biggest game in history the first time I play this game was on play station 1 and I was like 6 years old and until this day I still play it.